Darius Pommier

I possess a strong passion for my work, driven by a desire to make a positive impact through the entrepreneurial endeavors I pursue. Armed with a double Master's degree in Finance from King's College in London, my focus spans across Celebrity Endorsement, Hospitality, Wine and Real Estate. Applying my expertise, I've had the privilege of immersing myself in real-world experiences, residing in different areas of the globe.


Company focused on Connecting brands and celebrities: we connect brands from all types of sectors ranging from fashion, jewelry brands to media with established celebrities/influencers to set up Ads and Brand Ambassador deals worldwide.


Company specialized in advising public organizations, government entities, investment funds and private investors seeking to introduce renowned restaurants/hospitality brands into Middle East. Subsequently, I relocated to Qatar, Saudi Arabia and the UAE for 2 years, recognizing the nations as a thriving market with promising opportunities for my business.


I joined forces with real estate mogul and Gigi and Bella Hadid's father, Mohamed Hadid, to create HADID Wine - a vintage produced within Château Darius. Our wine was sold out in less than 2 months thanks to very strong international demand and to our partner restaurants and hotels. Since then, we have been selling HADID Wine in 50+ restaurants every years. More here.


I took over a French vineyard that I rebranded and developed on an international scale by forging partnerships with multiple venues and brand endorsements. Many press appearances emerged from this venture such as full interviews on Forbes & The Times, live on SkyNews, Bloomberg... Château Darius is now sold worldwide in most of the best restaurants and hotels such as Il Pastaio, Wally's and Madeo in Beverly Hills, L'Atelier de Joel Robuchon in Paris, Tramp in London, Médusa in Cannes or La Guérite in Saint-Barthélémy. More here.


At 19, I started a company that initially organized Jungle Night themed events for corporate clients only. Promptly, I embarked on a recalibration of the business model, introducing an Event Party Label for nightclubs and restaurants under the banner of L’Aristocratie. In 3 years, I sold the concept to 100+ venues worldwide including L'Arc Paris, Les Caves Courchevel, XS Vegas, Bootsy Bellows LA, TAO Group. In 2014, Gstaad Palace exclusively adopted L'Aristocratie.

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Multiple deals between International Brands and major Celebrities/Influenceurs

Recipient of the 2021 Entrepreneurship Award by French President Macron

Traveled with the French Government as part of Dubai Expo 2020

Successfully turned a regional business into a Global Brand

Frequently invited as a Guest Lecturer at Prestigious Universities

Showcased in Major Press Publications

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