I possess a strong passion for my work, driven by a desire to make a positive impact through the entrepreneurial endeavors I pursue. Armed with a double Master's degree in Finance from King's College in London, my focus spans across Celebrity Endorsement, Hospitality, Wine and Real Estate. Applying my expertise, I've had the privilege of immersing myself in real-world experiences, residing in different areas of the globe.
Company focused on connecting brands and celebrities: we connect brands from all types of sectors ranging from fashion, jewelry brands to media with established celebrities and influencers to set up Ads and Brand Ambassador deals worldwide.
Company specialized in advising public organizations, government entities, investment funds and private investors seeking to introduce renowned restaurants and hospitality brands into the Middle East. I relocated to Qatar, Saudi Arabia and the UAE for 2 years, recognizing these nations as thriving markets with promising opportunities.
I joined forces with real estate mogul and Gigi and Bella Hadid's father, Mohamed Hadid, to create HADID Wine — a vintage produced within Château Darius. Our wine sold out in less than 2 months thanks to very strong international demand and our partner restaurants and hotels.
Since then, we have been selling HADID Wine in 50+ restaurants every year.
More at chateaudarius.com
I took over a French vineyard that I rebranded and developed on an international scale by forging partnerships with multiple venues and brand endorsements. Press appearances include full interviews on Forbes & The Times, live on Sky News, Bloomberg and more.
Château Darius is now sold worldwide in the best restaurants and hotels such as Il Pastaio, Wally's and Madeo in Beverly Hills, L'Atelier de Joël Robuchon in Paris, Tramp in London, Médusa in Cannes or La Guérite in Saint-Barthélémy.
Visit Château DariusAt 19, I started a company organizing Jungle Night themed events for corporate clients. I then introduced an Event Party Label for nightclubs and restaurants under the banner of L'Aristocratie.
In 3 years, I sold the concept to 100+ venues worldwide including L'Arc Paris, Les Caves Courchevel, XS Vegas, Bootsy Bellows LA, TAO Group. In 2014, Gstaad Palace exclusively adopted L'Aristocratie.
International Media Coverage
How Instagram gave a small Bordeaux winery global exposure.
Read on Forbes.comLive interview with 13m+ viewers.
Watch on YouTubeLive televised interview on BFM Business.
Watch on YouTubeFull article about Château Darius.
Read on Telegraph.co.ukFeatured on Celebrity Wines List.
Read on Cosmopolitan.comFeatured in an article about NFTs and wine.
Read on Bloomberg.comFeatured in an article about NFTs.
Read on TheTimes.co.ukFeatured in an article about wine technology.
Read on Decanter.comFeatured on Mother's Day gifting selection.
Read on Standard.co.ukFeatured in an article about NFTs and wine.
Read on LesEchos.frOfficial company press release.
Read on FinancialTimes.comFeatured on Father's Day gifting selection.
Read on LOfficiel.beCharitable Initiatives
I joined Refugee Action, a UK-based charity which helps people who've survived the world's worst regimes. They provide the basic support needed to live with dignity and help people build safe and productive lives in the UK.
Visit Refugee Action Website
I co-founded the Los Angeles Humanitarian Initiative, a community-led non-profit serving those in the Los Angeles area affected by the pandemic. We raised money and supplied Covid Tests, masks and hydroalcoholic gel to more than 50+ independent clinics and hospitals such as UCLA and the Cedars-Sinai Medical Center.
A curated selection of books
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